01
Marketing site for dive schools
The website explains the offer quickly: cert-agnostic, built by a working instructor, free during early access, and useful for schools that want cleaner briefings without changing their own standards.
CASE STUDY / WEBSITE + APP
A Scuba Guide
A full brand, marketing site, and interactive dive briefing app for Koh Tao dive schools and divers.
- Brand, website, app
- 28 Koh Tao sites
- 91+ catalogued
The useful problem
A Scuba Guide needed to be more than a nice diving website. The product had to replace the printed briefing book used around Koh Tao with something instructors could open on the boat, schools could trust, and divers could understand in seconds. It needed a public site that sells the pilot to schools and a real app that makes dive sites, conditions, and marine life tappable.
These are the parts a buyer does not see in a screenshot, but they are the reason the site is useful after the first scroll.
02
Interactive Koh Tao map app
The app puts the island first. Instructors can open a site, brief the location, switch map modes, and move from site data to species data without hunting through static pages.
03
Cross-linked marine library
Dive sites and species are connected both ways. A diver can start from a site to see what lives there, or start from a species to understand where it appears around Koh Tao.
04
Mobile-first field interface
Large controls, dark water-facing UI, quick shortcuts, and restrained motion keep the product usable on phones in real-world dive-school conditions.
Build ledger
01Public marketing website for the pilot
02Live app shell at app.ascubaguide.com
03Map-led dive-site browsing for Koh Tao
04Species library connected to dive locations
05Mobile-first interface for boat and dive-school use
06Metadata, Open Graph, manifest, and structured app positioning
Public site
The website frames the product for RAID, PADI, and SSI schools, explains the early-access pilot, and gives schools a reason to try the app before the product is fully commercialised.
App experience
The app is not a brochure page. It is a live Koh Tao Fish Map with dive-site and species content designed for fast mobile access.
Content model
Dive sites and marine species are structured so the guide can grow by destination, school, site, and species instead of becoming a static article library.
Screens from the build
We built the project as a connected product system: a cinematic public website for the brand and a map-led briefing app for the actual field workflow. The app centres on Koh Tao, plotting each dive site and linking it to the species a diver can expect there. The content structure is built to expand: new sites, species, and destinations can be added without changing the interface.
- A clearer pilot pitch for Koh Tao dive schools.
- A live app that turns dive-site and species knowledge into an interactive product.
- A search-ready content base around Koh Tao dive sites, marine species, and dive briefing workflows.
- A scalable structure for future islands, schools, and field-guide content.
The result
A Scuba Guide now has the full public surface and the actual product behind it: a polished website for schools and divers, plus a working map app that can support dive briefings around Koh Tao. The project gives the brand something to sell, something to demo, and something useful enough to keep improving.